Quadri Ismail / Product designer / Lagos
Complex products.
Clearer ways to work.
I design the workflows people rely on to get things done. My work spans FinTech, AI-native products, GovTech, and enterprise SaaS.
Curious about the decisions behind the screens? Ask my portfolio assistant.
[ FOCUS AREAS ]
FinTech
AI-native products
GovTech
Enterprise SaaS
Selected work
The work behind the words.
Complex products needclear design.
[ CAPABILITIES ]
Product Discovery & UX Audits
Find where people get stuck and why. I review the main user flows, product constraints, and available evidence, then help the team choose what to fix first.
Research & User Insights
Learn what people are trying to do, what gets in their way, and how they make decisions at work.
Product Design & Prototyping
Sketch a few directions, test the key interactions, and show the team what each option means before development.
MVP Definition & Design
Decide what the first useful release needs to do, then shape an experience that helps the team test its most important assumptions.
How I work throughcomplex product problems.
[ WORK PROCESS ]
I learn about the people, the product, and the constraints. Then I focus on the workflow that matters most and help the team decide what to do next.
Set the goal
Agree on the product outcome and the decision this audit should support.
Heuristic Evaluation
Review key screens and user flows for usability issues, edge cases, and unclear feedback.
User Flow Analysis
Use research, analytics, or support patterns when available to understand where people struggle.
Behavioral Data Analysis
Prioritize issues by user impact and severity, then recommend specific next steps.
Ways to Work Together
Full-time Product Design
Hands-on individual-contributor work with product and engineering teams, shaping complex workflows from the problem through implementation.
Contract & Fractional Work
Short-term support to untangle a difficult workflow, improve a key task, or plan the first release.
Advisory & Mentorship
A second perspective on a product decision, design review, or portfolio, with clear next steps after each session.
Tools that supportthe work
I choose tools for the work at hand: understanding a problem, exploring a direction, documenting decisions, and collaborating with a team.
I use them to explore ideas, work through product details, and share decisions with the team.
A Few Helpful Details
[ FREQUENTLY ASKED QUESTIONS ]
For Hiring Teams
For Product Teams
Let’s talk about the product work ahead.
Tell me about the role or product challenge. I’ll ask a few questions and suggest a useful next step.